New YORK, New Jersey, Connecticut, Jan 20, 2012 -- Today's web-enabled customers have taken control of their buying process, researching online before speaking with a salesperson. These buyers are more savvy and wary of marketing hype. As a result, marketing is evolving from a one-way "push" model into a two-way engagement model. Marketers must now demonstrate value and build trust by educating prospects throughout their buying journey. However, this new era of marketing is still evolving. Many marketers struggle to grasp the new concepts, terms and methodologies that make up the new marketing landscape in an effort to meet customer need.
There is now a great deal of controversy on the web regarding the roles of inbound marketing and content marketing as part of the overall marketing process. How do one define them? How do they relate to one another? How does one use them to drive revenue?
On January 24, 2012 at 1:00 PM EST, these and other questions will be addressed in The Great Marketing Conversation a one-hour web event sponsored by DemandGen Report.
Candyce Edelen, CEO of Propelgrowth will be moderating a panel of the foremost experts and thought leaders in marketing to discuss how content marketing and inbound marketing can help drive revenue. On the panel will be:
- Ardath Albee – Speaker and Author of eMarketing Strategies for the Complex Sale (@ardath421)
- Mike Volpe – Chief Marketing Officer, HubSpot (@mvolpe)
- Robert Rose – Author and Strategist-In-Residence, Content Marketing Institute (@Robert_Rose)
- Marcus Sheridan – Speaker and blogger, The Sales Lion (@TheSalesLion)
Each panelist is a well-known expert and brings a unique as well as passionate perspective to the conversation -- a recipe for lively discussion. A question and answer session will follow. For anyone seeking to build a solid business case for implementing current marketing techniques, this will be an opportunity to learn from and engage with key marketing thought leaders.
EVENT: The Great Marketing Conversation
DATE: Tuesday, January 24, 2012
TIME: 1:00 - 2:00 pm EST / 10:00 - 11:00 am PST
EVENT PAGE: http://landing.propelgrowth.com/TheGreatMarketingConversation_registration.html
PropelGrowth is a sales and marketing consultancy specializing in B2B marketing strategy and communications for the Capital Markets. CEO Candyce Edelen uses her 22 years of sales and marketing experience to help clients faced with complex sales processes succeed in the Capital Markets, a niche market with varying business and technical needs. The PropelGrowth team of Financial Services professionals helps companies make a measurable contribution to pipeline, revenue and customer retention.
Find out more at http://www.propelgrowth.com
If you'd like more information about this event, please call Phil Donalson at 212.812.3998 or e-mail Phil at pdonaldson@propelgrowth.com
Contact Information:
Name: PhilDonaldson
Company: PropelGrowth
Telephone: (212) 812-3998
Email: pdonaldson@propelgrowth.com
